For this reason, it has been a popular choice amongst street photographers, with the minimalistic design, discreetly disguising a powerful imaging tool. We often get feedback that subjects respond a lot differently when faced with a seemingly understated compact camera, when compared to looking down the lens of an overpowering DSLR. Especially with a 28mm lens, where photographers are able to get close up on the action to achieve great results.
Casting our minds back to February 2019 we announced our most powerful premium compact to date – the RICOH GR III. It was received so well that we had a lot of activities planned to arrange meet-ups and photo walks – then lockdown happened. These unprecedented times had a huge impact globally with all events cancelled and restrictions on when we were allowed to leave our homes – something in which no one would have ever envisioned.